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The A-Z of PPC
Analytics – Analytics is an extremely useful tool for a huge number of things – conversion data, on page stats, user information. Link your analytics account up to Adwords to make sure you’re looking...
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5 Common Misconceptions About PPC
PPC / Paid Search Marketing / Pay-Per-Click can be a funny old world and one that can be a bit of a mystery to some people. Here are some of the most common misconceptions about PPC and why they’re...
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How to Make The Most of Negative Keywords
In PPC advertising negative keywords are arguably as important as your regular keywords. Negative keywords ensure: You only pay for what works You’re not getting irrelevant traffic to your website...
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Search Engine Marketing News – February 2013
Well, what can we say about search engine marketing news this month…. you may have heard a thing or two about this little thing called ‘Enhanced Campaigns’. Enhanced campaigns has been the main talking...
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